Estimated reading time: 9 minutes
Key Takeaways
- Pinterest is a powerful visual discovery engine with over 450 million active users, making it a prime platform for promoting products.
- To maximize your Pinterest marketing, create eye-catching pins, optimize for SEO, leverage shopping features, and run ads.
- Engaging content includes using vertical images, adding text overlays, and showcasing products in lifestyle settings.
- Create Idea Pins and tutorials to encourage interaction and build trust with your audience.
- Invest in Pinterest ads to reach targeted audiences and boost visibility, especially with seasonal campaigns.
Table of contents
- 1. Create Eye-Catching, Click-Worthy Pins
- 2. Optimize Your Pins for Pinterest SEO
- 3. Leverage Pinterest Shopping Features
- 4. Create Engaging Idea Pins & Tutorials
- 5. Run Pinterest Ads for Maximum Exposure
- Final Thoughts: Make Pinterest Work for Your Business
- Have you heard about Moments That Matter?
- Check Out These Additional Resources
Pinterest is a visual discovery engine where people actively seek inspiration, ideas, and—most importantly—products to buy. With over 450 million active users, Pinterest is an ideal platform to showcase your brand and drive sales. But standing out requires more than just pinning a few product images.
To help you maximize your Pinterest marketing strategy, here are five creative ways to promote your products—each with actionable tips to increase visibility, engagement, and conversions.
1. Create Eye-Catching, Click-Worthy Pins
Pinterest is a highly visual platform, which means your pin design can make or break engagement. Unlike other social media platforms, Pinterest rewards high-quality, engaging content by showing it to more users.
Actionable Tips:
✔️ Use Vertical Images: The ideal Pinterest pin size is 1000 x 1500 pixels (2:3 ratio). Taller pins take up more space in the feed and are more likely to be noticed.
✔️ Add Text Overlays: Clear, bold text on your images helps communicate your message at a glance. Use an easy-to-read font and highlight product benefits rather than just the product name.
✔️ Use Lifestyle and Contextual Images: Instead of only posting standalone product images, show them in action. For example, if you sell handmade candles, showcase them in a cozy home rather than just displaying the product against a white background.
✔️ Include Your Branding: Add your logo, brand colors, or website URL to create brand consistency and ensure your content is recognizable.
✔️ Use Animated Pins: Video pins or animated graphics stand out in the Pinterest feed and increase engagement rates.
Example in Action:
A boutique selling handmade jewelry could create a pin showing a model styling a necklace in different outfits with a caption like “5 Ways to Wear This Necklace” rather than just a plain product shot.
2. Optimize Your Pins for Pinterest SEO
Pinterest is essentially a visual search engine, so optimizing your content for Pinterest SEO is crucial to ensure your products appear in search results.
Actionable Tips:
✔️ Use Keywords in Pin Titles & Descriptions: Research keywords using Pinterest’s search bar and integrate them naturally into your pin descriptions.
✔️ Hashtags Still Matter: Unlike Instagram, Pinterest uses few hashtags, but adding two to three relevant hashtags can help categorize your content.
✔️ Optimize Board Names & Descriptions: Instead of a vague board name like “Our Products,” use keyword-rich like “Handmade Soy Candles for Cozy Homes.”
✔️ Enable Rich Pins: Rich Pins pull extra product details directly from your website, like pricing and availability. If you sell physical products, enabling Product Rich Pins can improve conversions.
Example in Action:
Instead of naming your pin “Cute Summer Dress,” optimize it with the keywords “Floral Summer Dress—Lightweight & Flowy Outfit for Warm Weather.”
3. Leverage Pinterest Shopping Features
Pinterest offers built-in shopping tools, allowing users to discover, save, and purchase products without leaving the platform.
Actionable Tips:
✔️ Set Up a Pinterest Shop: If you have an eCommerce website, claim your website on Pinterest and set up a Pinterest catalog so your products appear in the shopping tab.
✔️ Tag Products in Pins: With Shop the Look Pins, you can tag multiple products in a single image, allowing users to shop directly.
✔️ Use Buyable Pins: If you’re selling through Shopify, you can create Pinterest Buyable Pins, allowing customers to purchase directly from Pinterest.
✔️ Promote Bestsellers: Create a dedicated “Trending Now” board featuring your most popular products.
Example in Action:
A clothing brand selling summer outfits could create a Shop the Look Pin featuring an entire outfit and tag each item (dress, sandals, accessories) so users can easily shop the entire look.
4. Create Engaging Idea Pins & Tutorials
Idea Pins (formerly Story Pins) allow you to create multi-page, interactive content that encourages engagement and builds trust with your audience. Unlike regular pins, Idea Pins stay evergreen and don’t disappear like Instagram Stories.
Actionable Tips:
✔️ Showcase How to Use Your Product: Instead of just showing the product, create a step-by-step tutorial demonstrating how it works.
✔️ Use a Combination of Video & Images: Mix static photos with short videos to engage users.
✔️ Add a Call to Action (CTA): Encourage users to follow you, visit your website, or save the pin for later.
✔️ Create a Themed Series: Posting regularly themed Idea Pins (e.g., “Monday Styling Tips” or “DIY Home Décor”) keeps your brand top-of-mind.
Example in Action:
A skincare brand could create an Idea Pin titled “5 Steps to Glowing Skin.” The pin would include slides showcasing different products and their benefits, followed by a CTA directing users to the brand’s website.
5. Run Pinterest Ads for Maximum Exposure
While organic reach on Pinterest is fantastic, Pinterest Ads can amplify it, putting your products in front of highly targeted audiences who are ready to buy.
Actionable Tips:
✔️ Promote High-Performing Pins: Instead of creating an ad from scratch, boost an existing pin that’s already getting traction.
✔️ Target the Right Audience: Use Pinterest’s interest targeting, keyword targeting, and lookalike audiences to reach potential buyers.
✔️ Use Conversion Tracking: Set up the Pinterest Tag to track website visits and sales from your ads.
✔️ Run a Seasonal Campaign: Pinterest users plan ahead. They start promoting holiday-themed products two to three months in advance.
Example in Action:
A home décor brand could run a Pinterest ad campaign in September showcasing holiday-themed table settings to capture early shoppers.
Final Thoughts: Make Pinterest Work for Your Business
Pinterest is more than just a social media platform—it’s a powerful search engine and shopping tool that can drive long-term traffic and sales for your brand.
Implementing these five creative strategies—designing click-worthy pins, optimizing for SEO, using shopping features, creating Idea Pins, and running Pinterest ads—can attract new customers, increase engagement, and boost conversions.
Now, it’s time to implement these tips! Which strategy will you try first? Let me know in the comments or pin this blog for future reference.
Happy Pinning! 🎯
Next Steps
How Eme Marketing & Design Can Help You Succeed
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