Tag video marketing strategy

Intermediate Marketing Tips, LinkedIn

The Small Business Guide to LinkedIn Video Marketing in 2025

LinkedIn video marketing is one of the most powerful (and underused) tools for small businesses in 2025. With higher engagement rates and a professional audience full of decision-makers, LinkedIn video helps you build trust, showcase expertise, and turn views into real business leads. In this blog, we’ll explore the best types of videos to create, smart posting tips, and how to boost visibility without a big budget. Whether you’re camera-shy or a natural storyteller, there’s a strategy here to help you shine. Ready to harness LinkedIn video for your small business? Let’s press record and get started!

Beginner Tips, Video Marketing

How To Overcome the Paralyzing Fear of Video Marketing

Starting video marketing can be intimidating, but embracing its benefits makes the journey worthwhile. Begin small with simple projects like introductory videos or product demos to build confidence. Plan thoroughly by scripting your content and using basic equipment to get started. Practice regularly and seek feedback to improve. Embrace your unique style rather than striving for perfection, and build a supportive network for encouragement. By focusing on the positive impact of video marketing and celebrating your progress, you can overcome fear and make video an effective part of your marketing strategy.