Heather Eme

Joined: November 30, -0001
Articles: 241

Email Marketing, Intermediate Marketing Tips

How to Use A/B Testing in Constant Contact to Improve Your Email Marketing Results

A/B testing is a vital tool for optimizing email campaigns, and Constant Contact makes this process straightforward. By comparing different email elements—like subject lines, send times, or content—you can determine which version resonates best with your audience. Start by setting up a new campaign and selecting the A/B testing option. Create variations of your email, define test parameters, and launch the test. Analyzing the results will reveal which version performed better based on metrics like open rates and click-through rates. Implementing insights from these tests will help you refine your strategy and enhance overall engagement and ROI.

Heather Eme
June 4, 2025

Beginner Tips, Content

75 Unique Content Ideas to Supercharge Your Social Media Marketing

Struggling with what to post on social media? Keep your audience engaged and your content fresh with this list of 75 unique social media marketing ideas. From behind-the-scenes sneak peeks and educational tips to interactive polls, trending Reels, and just-for-fun moments, this blog delivers creative, scroll-stopping content ideas for every platform. Whether you’re building your brand, promoting a product, or just trying to stay consistent, these ideas are designed to boost engagement and spark conversation. Stop stressing over what to post—use this guide to fuel your content calendar and connect with your audience in meaningful, memorable ways.

Heather Eme
June 3, 2025

Analytics, Intermediate Marketing Tips

15 Creative Ways to Optimize Your Social Media Analytics

Struggling to make sense of your social media analytics? You're not alone—and you’re not stuck. This blog shares 15 creative ways to optimize your analytics so you can turn confusing data into clear decisions. From using UTM parameters and A/B testing CTAs to mapping your customer journey and building visual dashboards, these strategies will help you track what truly matters. Whether you want more engagement, better conversions, or just smarter content choices, these ideas will upgrade your insights and energize your strategy. Ready to stop guessing and start growing? Let the analytics magic begin.

Heather Eme
June 2, 2025

Beginner Tips, Email Marketing

Start Email Marketing Now: Easy Tips for Beginners That Actually Work

Email marketing isn’t just alive—it’s thriving. With an average ROI of $36 for every $1 spent, it’s one of the most effective tools a small business can use to grow. In this beginner-friendly guide, you’ll learn why email marketing is essential, how to get started with the right tools, and easy steps to build your list and create emails that convert. Whether you're launching your first campaign or setting up your welcome sequence, this guide is packed with tips to help you succeed—without overwhelm. Ready to turn subscribers into customers? Let’s make email your secret weapon.

Heather Eme
May 28, 2025

Intermediate Marketing Tips, LinkedIn

The Small Business Guide to LinkedIn Video Marketing in 2025

LinkedIn video marketing is one of the most powerful (and underused) tools for small businesses in 2025. With higher engagement rates and a professional audience full of decision-makers, LinkedIn video helps you build trust, showcase expertise, and turn views into real business leads. In this blog, we’ll explore the best types of videos to create, smart posting tips, and how to boost visibility without a big budget. Whether you’re camera-shy or a natural storyteller, there’s a strategy here to help you shine. Ready to harness LinkedIn video for your small business? Let’s press record and get started!

Heather Eme
May 23, 2025

Beginner Tips, Content

Content Planning Tips for Consistent Pinterest Marketing Success Now

Want to make Pinterest work for your business without feeling overwhelmed? The secret is content planning. With the right strategy, Pinterest can become your top lead-generating platform—all while running quietly in the background. From batching pin designs and using templates to planning seasonal content and optimizing for Pinterest SEO, showing up consistently is easier than you think. This blog is packed with practical tips to help you stay organized, save time, and pin with purpose. Whether you’re new to Pinterest marketing or ready to level up, these content planning tips will set you up for long-term success. Let’s get pinning!

Heather Eme
April 5, 2025

Beginner Tips, eBooks

Ebook Publishing Demystified: A Blueprint for Small Business Owners

Ebooks are one of the most powerful tools small business owners can use to build authority, attract leads, and grow their audience—all without a massive budget or tech team. In Ebook Publishing Demystified: A Blueprint for Small Business Owners, you’ll learn exactly how to turn your expertise into a polished, professional ebook that works as a lead magnet, sales tool, and evergreen content piece. From picking the right topic to publishing and promoting with confidence, this guide takes the overwhelm out of the process so you can create something valuable, shareable, and totally on-brand. Your first ebook starts right here.

Heather Eme
April 5, 2025

Beginner Tips, LinkedIn

How Small Businesses Can Succeed with LinkedIn Advertising Now

LinkedIn Ads can be a game-changer for small business owners—especially if you serve other businesses or professionals. With powerful targeting options based on job titles, industries, and company size, LinkedIn helps you reach decision-makers directly. In this beginner’s guide, you’ll learn how to set up your first campaign, choose the best ad formats, and create ads that attract clicks and conversions. Whether you’re building brand awareness or generating leads, this step-by-step breakdown will help you use LinkedIn advertising effectively and confidently. It’s time to turn connections into clients and put your business in front of the right eyes.

Heather Eme
April 4, 2025

Email Marketing, Intermediate Marketing Tips

All The Steps You Need to Master A/B Testing In Mailchimp Now

A/B testing on Mailchimp is a powerful way to optimize your email marketing. Start by defining clear objectives for your test, such as comparing subject lines or email designs. Create distinct variations and set up your A/B test in Mailchimp by choosing the “A/B Test” option during campaign setup. After sending your campaign, analyze the results to determine which variation performed better based on your chosen metrics, such as open rates or click rates. Implement insights from the winning variation into future campaigns to continually improve your email marketing strategy. Regular A/B testing helps enhance engagement and drive better results.

Heather Eme
April 2, 2025